Founded in 1927 as a small carpentry workshop, Nurus has evolved into one of Turkey’s and the world’s leading office furniture brands, with over 98 years of craftsmanship and innovation.
By combining human-centered design, sustainable production, and advanced technology, Nurus develops world-class solutions from its 45,000 m² production facility in Ankara.
With more than 70 international certifications and over 100 design awards, the brand continues to set standards for modern work environments and design excellence.

At Basework, we have been collaborating with Nurus on its digital transformation journey over the past several years.
Following multiple micro-site projects, the launch of the new nurus.com marks a major milestone — a platform that embodies Nurus’s commitment to innovation, technology, and sustainability, while offering users a modern, fast, and intuitive experience.

The project involved complete front-end development, WordPress infrastructure, CMS integration, CRM connections, and a multilingual structure.
This modular setup allows the Nurus team to efficiently manage content, products, and updates, streamlining their digital operations and ensuring flexibility for future growth.

The new nurus.com not only showcases the brand’s extensive product range but also communicates its design philosophy, cultural heritage, and production values in a clear and inspiring way.
Users can explore products that emphasize ergonomics, functionality, and aesthetics, while accessing transparent technical and sustainability information.

From a performance perspective, the website was optimized based on Core Web Vitals standards to ensure speed, reliability, and SEO excellence across all devices.
In addition, our ongoing maintenance and technical support ensure that the platform remains secure, up to date, and consistently high-performing.

The result is a modern, sustainable, and high-performance website that powerfully represents Nurus’s design legacy, innovation-driven mindset, and global vision in the digital realm.
At Basework, we combined our expertise in front-end development, WordPress CMS, and performance optimization to help Nurus redefine its digital identity for the future.